Research into CD/DVD covers

- Both the first and surname of the artist are shown clearly. As it is his actual name this creates a sense of involvement with the consumer - they feel like they know the artist and feel closer to him
- His name is written in sans-serif font which portrays masculine traits
- His name is coloured red which portrays it's important. However, the fact it is red also connotes that the artist is hot and dangerous - appealing to the sexuality of women and selling the image of the artist.
- The artist pictured is looking directly at the camera and so therefore the consumer feels they are looking directly at them. This creates a sense of involvement again with the consumer and draws them in.
- The artist is the only image on the cover portraying him to be important and dominant. This CD cover sells the artist's image rather than his music. This appeals to the target audience because many of these albums will be sold on how he looks rather than how he sounds.
- The artist has a shadow down the left hand side of his face. If he were shown completely lit than this would portray innocence and purity. As he is shown with a shadow down the left hand side of his face connotations that he is mysterious can be taken. Having a mysterious side could be seen as appealing to the sexual nature of women and so therefore again, selling the artist rather than the music.
- The artist's clothing also helps reinforce this mysterious image that the record label are trying to create - black and grey compared to white which would portray innocence.
- The artist's hair is messed up and gelled. This portrays a rebellious image which appeals to the sexual nature of women and therefore sells his image. Which according to Richard Dyer is creation of the star image.

-Both the first name and surname of the artist are shown clearly - this gives the consumer a sense of involvement with the artist - they are on first name terms with them
- The artist's name is written in pink portraying the fact she is a "girly" girl - likes to dress up, wear make up etc.
- The title of the album is written in a handwriting style portraying that the artist herself has written it. As the title of the album is "Autobiography" to have the title handwritten again makes the consumer feel involved with the artist as is portrays she has personally written this autobiography.
- The artists pink bra is clearly on show but is mainly covered up with the artist's arm. The fact that it is a pink bra renforces the early connotations of her being a typical girl who is innocent and "girly". However, the fact that her bra is on show appeals to the sexual nature of men - therefore selling her image as an artist rather than the music.
- Her image is further sold to the male population by the fact she has messy, perhaps "after sex" hair and is in front of a background of graffitti - both these factors would appeal to the sexual nature of men, portraying her to be a rebel.
- The artist is looking directly at the camera therefore when the consumer looks at the album cover it feels as if the artist is looking directly at them and so therefore they, again, feel involved with the artist.
- The artist's face is airbrushed so as to hide any impurities - this again sells the artists image rather than her music - she is portrayed to be perfect.