On January 23rd 2009 Lily Allen released the first single of her second album entitled "It's Not Me, It's You.". The single was entitled "The Fear" and the promotional video for it was directed by Nez (The Streets, Kano). The single is classifed in the Pop genre by both iTunes music store and Amazon Digital Downloads.
The song opens with the line: "I wanna be rich and I want lots of money." As Lily Allen mimes this line she is shown in a long shot which shows the viewer that she is in caravan. Therefore, in this instance the visuals amplify the lyrics as typically someone living in a caravan dreams of having more money. Life living in a caravan is not potrayed as being partically luxurious because her washing is hung crudely on a line to the left of her and her furniture and curtains appear dated and old because of their floral pattern.
Just before the chorus Lily turns around, re-enters her caravan and is suddenly transferred to what appears to be a room in a large house. She is shown mostly in high angle shots throughout the chorus as she sings "I don't know what's right and what's real anymore." Therefore, the use of high angle shots to show her amplifies the lyrics in portraying her to be a victim, scared and confused. However, as it is a music video and is therefore designed to promote the artist as well as the song, Lily is also shown through mid shots throughout the chorus so that her beauty and image can be sold as well.
In the first verse after the chorus Lily sings: "Life's about film stars and less about mothers." at which the point the visuals straight cut to a close up on old childrens toys. They look untouched hence again amplifying the lyrics of the song that life is less about mothers now - toys and childhood, the needing of mothers, has been left behind.
Lily sings: "I am a weapon of massive consumption" as she is shown in a long shot skipping into a room full of wrapped items. The visuals again here amplify the lyrics as Lily sings about being a mass consumer she is surrounded by lots of items: therefore portraying that she buys a lot of things and is a mass consumer.
Again, for the chorus Lily is shown mostly in high angle shots portraying she is little and confused. Therefore, the lyrics she sings: "I don't know what's right or what's real anymore." "When will it all become clear?" are amplified through the use of this visual.
http://www.youtube.com/watch?v=Hbm4G_7rGzQ
The second music video I chose to analyse had the embedding of the video disabled by request and so therefore a link to the video is provided above.
On the 15th November 2004 Avril Lavigne released her third single from her second album entitled "Under My Skin". The single was called "Nobody's Home" and is classified in the pop genre by both iTunes and Amazon Digital Downloads.
The video opens with a blurred close up of a girl gazing, looking lost, into the sunset. The fact that the shot is blurred connotes her state of mind: confused and hazed. The fact that this shot is a close up means no information is given about the girl, who she is and why/where she is. This intrigues the viewer and makes them want to watch on.
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